I used to do the taste test comparison in the 90's for Kroger about 5 times a year from 1993 til 1999. I used Big K Cola, Coke, Pepsi. They were all cold and the results were MOST people liked Big K Cola the best, Pepsi second and Coke last. Coke whackjobs always claim they can tell immediately, they can't, they always picked Coke as the worst tasting and claimed Coke was Pepsi, "definitely that one is Pepsi". They turn over the cup and see a C for coke and they call me a liar or a cheat. I ran it honest, about 45% always liked Big K as best, 35% Pepsi and 20% Coke. Big K has a higher sugar content and is less acidic so in comparison most will prefer the taste.