First game spent years under this label, and then left beta with a whimper and no real marketing behind the final product. Now the second game is in Beta and clearly getting all the attention. Seems backwards in many ways, like throwing everything behind your soft opening, and then not telling nyone about your grand opening.
Forum > Goal Line Blitz 2 > What is the perceived marketing benefit of the "beta" label?
you only have a big grand opening when you are proud of the final product.
Originally posted by CyberNinja
Are we bitching about the Beta thing already?
Not bitching, I just don't understand the marketing benefit of it. I would wonder if it is deterrent in some ways to people spending on what is tantamount to a proclamation that the product is unfinished.
When you buy something like an iPhone, you know that other iPhones will come out and the software will need updates. Apple does not slap a label on it that would lead you to believe it may be faulty. Instead, they stand up and tell you they have a great product. They launch it like they have faith it is great.
Are we bitching about the Beta thing already?
Not bitching, I just don't understand the marketing benefit of it. I would wonder if it is deterrent in some ways to people spending on what is tantamount to a proclamation that the product is unfinished.
When you buy something like an iPhone, you know that other iPhones will come out and the software will need updates. Apple does not slap a label on it that would lead you to believe it may be faulty. Instead, they stand up and tell you they have a great product. They launch it like they have faith it is great.
Look up perpetual beta.
It's pretty common among games. Even makes more sense for things like football that can't really rely on "expansion packs" to change things up.
It loosely translates to "we are still actively fixing bugs and issues". Most "released" games are full of bugs and issues that you just deal with, being in "beta" means you intend to fix them.
It's pretty common among games. Even makes more sense for things like football that can't really rely on "expansion packs" to change things up.
It loosely translates to "we are still actively fixing bugs and issues". Most "released" games are full of bugs and issues that you just deal with, being in "beta" means you intend to fix them.
Edited by Corndog on Jan 8, 2014 20:48:25
Originally posted by Corndog
Look up perpetual beta.
It's pretty common among games. Even makes more sense for things like football that can't really rely on "expansion packs" to change things up.
It loosely translates to "we are still actively fixing bugs and issues". Most "released" games are full of bugs and issues that you just deal with, being in "beta" means you intend to fix them.
So amongst gamers, it would be viewed as a positive over not having such a label? (GLB is my only online gaming experience)
Look up perpetual beta.
It's pretty common among games. Even makes more sense for things like football that can't really rely on "expansion packs" to change things up.
It loosely translates to "we are still actively fixing bugs and issues". Most "released" games are full of bugs and issues that you just deal with, being in "beta" means you intend to fix them.
So amongst gamers, it would be viewed as a positive over not having such a label? (GLB is my only online gaming experience)
Originally posted by foofighter24
First game spent years under this label, and then left beta with a whimper and no real marketing behind the final product. Now the second game is in Beta and clearly getting all the attention. Seems backwards in many ways, like throwing everything behind your soft opening, and then not telling nyone about your grand opening.
Gmail was in beta for years and removed the tag without a lot of fanfare. Like CD said, I really think it's just a way to indicate that it's still a work in progress.
First game spent years under this label, and then left beta with a whimper and no real marketing behind the final product. Now the second game is in Beta and clearly getting all the attention. Seems backwards in many ways, like throwing everything behind your soft opening, and then not telling nyone about your grand opening.
Gmail was in beta for years and removed the tag without a lot of fanfare. Like CD said, I really think it's just a way to indicate that it's still a work in progress.
Okay, I was looking at it like a soft opening of a store or restaurant, where you do not necessarily advertise because you are working out all the kinks, and then have a huge campaign for the grand opening.
Originally posted by foofighter24
Okay, I was looking at it like a soft opening of a store or restaurant, where you do not necessarily advertise because you are working out all the kinks, and then have a huge campaign for the grand opening.
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
Okay, I was looking at it like a soft opening of a store or restaurant, where you do not necessarily advertise because you are working out all the kinks, and then have a huge campaign for the grand opening.
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
jamz
offline
offline
Originally posted by Corndog
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
The e-mails definitely worked, see lots of familiar faces who hadn't played in a long time.
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
The e-mails definitely worked, see lots of familiar faces who hadn't played in a long time.
Originally posted by Corndog
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
I never got one
Well, we did send out an email blast and run several ad campaigns for GLB's "launch".
I never got one
ahnonamis
offline
offline
If a game is in beta, and a major bug is found, drastic changes are made, etc. there's a lesser chance of any actions being taken against the game by disgruntled players, because they're knowingly spending money on a product being marketed as unfinished.
Originally posted by foofighter24
I never got an e-mail, either.
Originally posted by kmart
I never got one
We didn't send emails to people already playing the game >_>
I never got an e-mail, either.
Originally posted by kmart
I never got one
We didn't send emails to people already playing the game >_>
You are not logged in. Please log in if you want to post a reply.
