I read or saw something yesterday, not really sure which, but it mentioned that some companies create commercials that are racy, so that the NFL bans it from being shown. They don't have to spend the million dollar fee for the spot, and it becomes viral as people want to see what was so crazy about it.
So all Bort needs to do is create a GLB commercial with hookers, blow, and maybe a couple donkeys, and invest in some big wheel barrows to carry his cash around in.