I don't know where DD got the 70% for forced retirement from - we had discussed something higher than that before, since it's forced on you, but that has nothing to do with my next point.
Forget the FP-related stuff for a moment, and look at it from the perspective of a new user.
If you were to sign up in 10 seasons, and there were a bunch of guys at level 50 or whatever, and you knew that they would never ever retire, and you could never ever catch them because they will just keep getting better and better, don't you think that would suck too? Would you want to play the game at that point? You'd probably just give up, thinking "I can never achieve greatness because everyone will always be better."
However, if the players get old, they retire, and they go to the hall of fame, with their name forever immortalized, then you would know that you would have the chance to reach that glory too. There's suddenly an end goal in the game of football immortality, instead of a never ending chase after something you can't catch. That sounds like a lot more fun to me.
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As for those of you who think we are just in this to "rip you off" or get rich or whatever, you are way off base, and it really hurts me to hear that.
We created this game, in our spare time, while working full time day jobs, because we thought it would be fun. We love football. We love community web games. We're just two regular guys, not some faceless greedy corporation, and we're glad to offer this game to the world, for free.
I've said it before, and I'll say it again. Our goal when we started the site: at least break even so we can keep the thing running. If we can make it a full time gig, great. If not, we'll do the best we can to keep it going and keep improving it.
I have poured my heart and soul into this game non-stop for the last 7 months, without gaining a single cent until 12 days ago. I've put in 16-20 hour days many many times (today is one of them) during the development of this site because I enjoy working on the game, and I want this to be a fun thing for the masses, not because I want to rip you off.
If you don't think my time and effort is worth paying for, then don't pay for it. It's your choice, and I respect that. Just please don't call me greedy, because I am far from it.