Originally posted by Bort
I don't know where DD got the 70% for forced retirement from - we had discussed something higher than that before, since it's forced on you, but that has nothing to do with my next point.
Forget the FP-related stuff for a moment, and look at it from the perspective of a new user.
If you were to sign up in 10 seasons, and there were a bunch of guys at level 50 or whatever, and you knew that they would never ever retire, and you could never ever catch them because they will just keep getting better and better, don't you think that would suck too? Would you want to play the game at that point? You'd probably just give up, thinking "I can never achieve greatness because everyone will always be better."
However, if the players get old, they retire, and they go to the hall of fame, with their name forever immortalized, then you would know that you would have the chance to reach that glory too. There's suddenly an end goal in the game of football immortality, instead of a never ending chase after something you can't catch. That sounds like a lot more fun to me.
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As for those of you who think we are just in this to "rip you off" or get rich or whatever, you are way off base, and it really hurts me to hear that.
We created this game, in our spare time, while working full time day jobs, because we thought it would be fun. We love football. We love community web games. We're just two regular guys, not some faceless greedy corporation, and we're glad to offer this game to the world, for free.
I've said it before, and I'll say it again. Our goal when we started the site: at least break even so we can keep the thing running. If we can make it a full time gig, great. If not, we'll do the best we can to keep it going and keep improving it.
I have poured my heart and soul into this game non-stop for the last 7 months, without gaining a single cent until 12 days ago. I've put in 16-20 hour days many many times (today is one of them) during the development of this site because I enjoy working on the game, and I want this to be a fun thing for the masses, not because I want to rip you off.
If you don't think my time and effort is worth paying for, then don't pay for it. It's your choice, and I respect that. Just please don't call me greedy, because I am far from it.
I personally believe this game is quite a brilliant invention. As someone who specializes in marketing and sales, I know that this game has many facets that keep potential customers very motivated to have the best virtual character possible. Many love playing Goal Line Blitz, including me.
I’m sure you have come to find that potential customers tend to be very willing to go out of their way to tell their internet buddies about this game in return for character upgrades. That, of course, means that their characters are very important to them. This takes advantage of word of mouth advertising which is the most effective and efficient method of advertising available. Some of those referred to customers are then, in turn, motivated to tell their own friends about the game to improve their own characters. Thus the cycle of virtually free advertisement continues from customer to customer.
This game gives the potential customer motivation to keep improving their character…and, as we know, that motivation is the best way to acquire and keep customers playing your game. Some potential customers are so motivated that they will even give up their hard earned money in trade for the prospect of actively owning and upgrading their own personalized players and teams.
As you probably know, quality means longevity and longevity means customer loyalty. When you take a product’s useful longevity away from the customer, you also take away a major reason they bought the product in the first place.
Consider the following scenario, keeping in mind of the parallels between the example below and a person’s Goal Line Blitz player and/or team:
I’m wondering who among us would want to put our time and effort into upgrading a home just the way we like it, then be forced to sell it after a year? Who would like to find out that after all that hard work, dedication, and investment that we put into our home, we would be forced to lose that home. And on top of that, for a loss.
As I see it, moving from home to home every year with less money to spend on a new one after every move will tend to motivate a customer to stop spending their money on those homes. After all, it is no longer their own home when they have no choice in whether they get to keep the home or not.
In my opinion, there may be alternatives to the proposed system of retirement. The world's most popular massively multiplayer online game, World of Warcraft, devised an efficient system which keeps their loyal, paying customers interested and coming back for more.
For example, after reaching level 60 the customer’s player can no longer level up in World of Warcraft. Even after hitting level 60, the customer knows he/she can still earn rare equipment by winning battles over powerful opponents. When the character then wears that equipment that they worked so hard for to win, it increases their attributes and abilities even more than normal equipment would. So instead of playing for leveling up, they play for rare, valuable equipment that they earn by winning. The customer never has to worry about being forced to lose their character that they spent so much time and money on.
I just recently spent what I consider good amount of money on a beta-stage game with no indication at the time of purchase that my characters would be forced to expire after a year’s time. That is, until I read about the possibility of it in a forum post.
I really enjoy this beta game a lot and I hope to continue to do so in the future. If my characters are forced to expire, I will lose the motivation that caused me to spend real money on it in the first place. My experience tells me that others will also lose that motivation. If my characters are forced to expire, I will politely ask for my money back. I cannot see myself spending the time, money and effort it takes to build, maintain, and upgrade characters that I will eventually be forced to lose.
You have a great beta game with fantastic potential on your hands. I wish you the best of luck with it and I know that you will make the wisest decision.